buckworks - 8:56 pm on Sep 4, 2012 (gmt 0) [edited by: buckworks at 9:03 pm (utc) on Sep 4, 2012]
They will be a very beneficial click to an advertiser. That's the only sense I can make of it.
if I can get somebody to buy pizza in my shoe store, they must really want pizza
To keep the analogy balanced, the only people who get told about pizza to within your shoe store would be those whom you already knew liked pizza, and thought might be getting hungry. You're not just randomly telling all comers that they ought to order pizza.
The point is you can watch 1000 trout pass that hook and none bite it.
Again, keep the analogy balanced; the hook isn't being put in front of every trout who swims past, but only to those who are believed to be getting hungry. Plus, it's not just a bare hook, we advertisers do everything we know how to present attractively!
[edited by: buckworks at 9:03 pm (utc) on Sep 4, 2012]