buckworks - 8:23 pm on Sep 4, 2012 (gmt 0)
re-marketing ads are instigated by advertisers and not by google? Still it seems they affect the individual publisher sites adversely.
Yes, remarketing ads are instigated by the advertiser. We can mix and match them in a variety of ways to target different users, depending on what they did when they visited our site.
As for how they affect individual publisher sites, all I can say is that our bids for remarketing ads are the highest we have on the content network. Our actual CPC for remarketing ads is almost double our average CPC for content impressions.