buckworks - 7:48 pm on Sep 4, 2012 (gmt 0)
they are going to outbid absolutely everything. .
Perhaps, but they also have to perform (which in this context I would define as getting a competitive CTR when placed in a certain context or in front of a certain user).
bombarded with IBAs about how to invest in the stock market
That sounds to me like remarketing ads, which are not the same as Google's interest-based ads.