londrum - 7:22 pm on Sep 4, 2012 (gmt 0)

sure, i know that. i know that the ad only triggers when the user has shown an interest in it (hence the name). but as far as the publisher is concerned, its blind luck. our sites had nothing to do with it. that ad could have appeared on any site... any site that the user visited.

an advertiser will not want to keep paying one particular publisher more money, when any site could have delivered that same click.
but when the ads are targeted, and we have a history of delivering targeted traffic, we have a better chance of attracting higher paying ads.

[edited by: londrum at 7:26 pm (utc) on Sep 4, 2012]