Play_Bach - 6:39 pm on Sep 4, 2012 (gmt 0)

> There is obviously a "big picture" aspect

$ - that's it as far as I can tell. Google is sitting on a mountain of data and I'm pretty sure they're quite aware of where the $ is and are pursuing whichever route monetizes for them the best. In short, it must mean IBAs are working for Google, otherwise they wouldn't be doing it.