I'm doing worse in 2012 than in 2011. Let's say that much? Instead of moving upward year after year, I'm moving back significantly.
Everything is just a theory. I just happen to think mine is correct. It's quite simple.
When you can see an ad about real estate services when you're visiting a website about how to cook turkey, isn't it pretty clear? It's called ad relevance. The whole key in the past was making your content clear so that the ads would be RELEVANT to YOUR content. The more RELEVANT the ads, the more people clicked.
In reality who gives a S if 2 hours ago I searched and was looking at books. If I'm on your site about cooking, guess where my freaking head is at? Yeah, cooking.
Yes things aren't going back apparently but the only place you appear to get relevant ads is where? Answer is? Yeah on the Google search result. People click those because. Golly they are completely relevant to what you were searching for. Imagine Google putting ads on search about bikes when you were searching for restaurants.
Tell me that's not F up and I'll look for more theories. I won't because there is just a bunch of rhetoric about the subject. People made money in the past from Adsense and people clicked on their ads when the ads were completely relevant to their content.
It's like trying to sell shoes in your store when you have a store front and sign that says "Simple Pie Pizza". Yeah that works all right...