martinibuster - 1:46 am on Sep 2, 2012 (gmt 0)
How can you claim the largest advertising program to ever blanket the internet with advertising in the history of the internet (to date) is poorly promoted?
What you are referring to is the promotion of AdSense to publishers. What this discussion is referring to is the lack of promotion of the AdSense program to the advertisers.
Here's an example. Go to the External Google AdWords Keyword Tool. It helps advertisers target keywords and their associated trends across Google Search. There is no such exernal tool to help advertisers get the most out of Google's Publisher Network.
Yes, there is an internal tool for contextual advertising, but why don't they get behind the publisher network and put an external tool out? Is it because it's confidential information? Why isn't that the case with the keyword information? Is it an oversight?
Even in Google's Support page for the Internal placement tool [support.google.com], a tool for finding sites to place ads on the publisher network, Google still promotes one of it's own sites, YouTube:
You can use the Placement Tool to help you find placements in the Google Display Network that are relevant to your ads. For example, you can use the Placement Tool to find a video placement on YouTube or look for websites about a specific topic.
On a support page that is supposed to help advertisers place ads on the publisher network, Google appears to be subverting the publishers by subtly promoting one of it's own websites, YouTube. Is it just an innocent coincidence? Perhaps. Or is it evidence of Google's preference for it's own network?
Before anyone starts putting any labels or motives on me, I am not anti-Google. My sites rank exceptionally well. I don't wear a tin foil cap. However I believe any organization will benefit from constructive criticism and the above is posted in that spirit. I believe it is good for publishers to discuss the network, and that is what this forum is about.