londrum - 5:46 pm on Sep 1, 2012 (gmt 0)
i've done better every year as well (doubled it every year), but only because i've managed to increase my traffic. if i look at my CTR and eCPM they are all massively down. so you have to constantly pull in more and more visitors to get anywhere.
i think its mainly to do with the economy as well. everyone thinks the big downturn happened in a few years ago so it must be over, but we've never bounced back (im in the UK). i think its just as bad as it was back then, and it's not going to get better any time soon. ive just seen on the news that they reckon growth will be 0% this year. maybe americans are spending more ad dollars but not everybody's visitors are american
maybe the total ad revenue has gone up, but that's a bit of a red herring because we don't have access to every single ad. you can only make money off the ads in your sector, which is a tiny-weeny percentage of the total. if our individual advertisers are spending less then there's fewer quality ads to go around, so less clicks, and less money.