netmeg - 8:52 pm on Aug 25, 2012 (gmt 0)
Yea but Google doesn't want you to be able to block low paying clicks, because the advertisers want to RUN low paying clicks. You're never going to get that kind of control because 1. Scammers would drive a truck through it and 2. The advertisers are driving the bus, not you. Just because you got a single click that paid a dollar doesn't mean you're a great deal for that advertiser. I manage PPC; one time I took over an account for a client who *accidentally* bid 32.00 per click instead of .32 like he meant to, and ran up several thousand bucks before he realized it. Those publishers won big, but once I discovered it, I turned it off pretty quick.
Did the traffic go up as well? Or it's seasonal and will go down towards the end of this year?
Both, but it doesn't matter, as it's essentially the same seasonal traffic pattern every year. Most of my ads (at least the ones that I see) are for local goods and services, and travel and vacation stuff. They're just paying more this year.