numnum - 5:38 am on Aug 12, 2012 (gmt 0)
Best I know you need to send a DMCA notice to Google itself if you want them out of the SERPs and not just out of AdSense. It would make sense that if you sent it to one place in Google that all impacted parties would act on it but they don't always do things that make sense like communicate across products.
FWIW, if you just want the site gone quickly, the ISP/HOST is usually the fastest route assuming it's hosting in the US.
Of course, I've submitted DMCA notices regarding all these URLs to G's Web Search service. But if you're an habitual scraper and just a few of your pages are de-indexed, that probably won't hit you where you live quite like seeing your AdSense earnings suddenly drop to zero -- which goes to my query here. I'm in the U.S., and many, if not most, of my scrapers -- and their ISPs -- are located in the Indian subcontinent and in the China region. Hence my idea of using AdSense notices to achieve the same objective as sending DMCA notices directly to the ISPs/hosts.
BTW, a complainant must submit a separate notice to each Google division (e.g, web search, AdSense, etc.) regarding a given instance of (c) infringement. My submission to Web Search will not be forwarded to the AdSense team, nor vice versa.