bhartzer - 9:10 pm on Aug 2, 2012 (gmt 0)
Get a free cookie and Google pen & note pad
Surely the free cookie, Google Pen, and notepad is worth the drive!
You might actually benefit from networking with the other people who attend the same meeting. They're website owners, too, and perhaps sharing traffic/links/tips might be more beneficial.
And if you're a blogger, you might want to blog about it and create some content for your site.