netmeg - 3:18 pm on Aug 19, 2012 (gmt 0)
Yesterday was the biggest August day I've ever had. Not in number of clicks, but in EPC and earnings. (Seriously - who's paying for six dollar clicks? Wish I knew)
Google is not going to "sort itself out" or "get back to normal" - people have been wishing for that for YEARS and it hasn't happened. What we have now is the new reality, until the next reality kicks in. So please don't wait for that to happen.
As for why some are down - there are a lot of changes, both internal and external to Google and to online advertising in general (look to reports on effectiveness of other kinds of ads, it's not just Google), I'm sure the rampant click fraud has made Google over cautious (hence all the takebacks for invalid clicks) plus there's the rise of mobile, there's the economy, there's the glut of publishers on almost every topic, there's ad blindness - I know some disagree but I think it's a huge mistake to put it all (or even most of it) on Google. If we're not making money, that means the advertisers aren't making money and Google isn't making money. I'm having the best year I ever had with AdSense three times over, and I'm still spending *most* of my time and energy on developing diverse income streams that I have more control over. Because next year my AdSense could crash big time.