-- Google AdSense
---- Unmatched ad requests are suddenly way up!
- 3:47 pm on Aug 1, 2012
If the user doesn't click, the ad request is considered unmatched.
Aha, so that means 39.75% of people who clicked on an AdLink didn't go any further meaning that 60.25% did.
Ouch, that's a huge number if I'm understanding this correctly.
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