netmeg - 3:06 pm on Aug 1, 2012 (gmt 0)
If I were in your position (and I went and looked at your site, by the way) I would probably
1) Analyze my traffic (which means put Google Analytics on it) and see where it's coming from, and what it does when it gets there, the most popular sections of the site, how many pages do people look at, bounce rates, etc. Am I getting a bunch of traffic from weird places (like for example, if my Michigan themed site got a bunch of traffic from South Korea, for example.)
2) Analyze my content with a mind towards user intent - I want to attract people with money who are in a buying mood, so what content can I serve that will get them to my site (and that also outstrips my competition) This is not easy, but this is what you need to be successful.
3) There's an item pinned to the top of this forum on how to make money with AdSense; read it.
But also realize that we were in an age of interest based advertising, the ads that you see yourself are not necessarily the ones that your users will see, and the ads may not be based on the content of your site, but on various behaviors that happened before your user even GOT to your site.
If you want to really make AdSense pay, you have to understand it at a fairly low level.
(And it doesn't hurt to get familiar with AdWords either, because that's what drives AdSense)
Or, if you're not looking to get into all that, you can just goof around with some alternative placements and styles and see if that makes a difference.