londrum - 12:32 pm on Aug 1, 2012 (gmt 0)
traffic is only one part of it. traffic doesn't equal money. you have to have the right subject. people need to be in a "buy" frame of mind. do your sites help to sell the stuff that the advertsiers are promoting?
clicking the ad isn't the end of the story either. the user has to actually go on and do something useful at the other end. if they aren't really interested in the advertiser's product then they won't interact with their site and won't buy anything -- you'll end up getting smart-priced. meaning you'll end up earning peanuts for each click.
the aim of the game is to send the advertisers useful traffic, not just any-old-traffic