DirigoDev - 7:44 pm on Jul 30, 2012 (gmt 0)

We've been using WURFL - the Wireless Universal Resource File - to map devices more accurately to the HTTP client (desktop, mobile, tablet, etc). It seems to work well. Many sites are sloppy about their mobile redirects. Mobile is an issue for anyone with a legacy content site. The cost to rebuild/retool thousands of pages is daunting. Those of us that dive into mobile will likely survive. Those that don't will likely wither.

I respect @atladsenser’s decision. I don’t make my living from adsense but I can see how difficult it has become. I make my money from pure-play (internet only) commerce. Panda and Penguin have rattled my cage and reset my path. Personally, I save more money, think twice before hiring new staff, and react differently to opportunity and risk. I have taken my businesses offline into traditional media to hedge against Google. Plus, I’m working hard on beefing up Bing. Diversification is always on my mind. I’m still near peak revenue despite being hit with Panda II. Since last April I’ve worked real hard and that’s why my revenue is holding steady. I can envision a day when Google hurts me again - real bad.

Still, I’m never going to work for anyone else. Been on my own since 96’. It can be hard and stressful. There’s nothing like working for yourself. I am completely in control of my destiny. If I fail, it is my fault. The ups are way high and the lows are real low. Being an employee again. No way!