netmeg - 2:28 pm on Jul 30, 2012 (gmt 0)
What are you guys experiencing? Do you have mobile versions of your site, running mobile-specific ads? How do they perform?
Half my traffic is mobile now. In my experience, the CTR on mobile is WAY lower (sometimes struggling to make .1%) but the EPC is pretty high - almost never below $1 per click, and often $2 or $3, over thousands of clicks. Since mobile is inevitable, I'll take it. I dunno - I can't help thinking that people on phones don't really want to click on ads (and that goes for ads in Apps as well) unless there's something really relevant and useful there. Or unless they click on it by accident. The ads I've seen from AdSense on my own iPhone weren't terribly compelling. But the mobile web ain't going away. I'm toying with the idea of starting my own little mobile ad network just for my own little network of sites, focusing on hyper-local targeting.
Job security in this economy? Doesn't seem like it is going to happen.
Job security in ANY economy relies on skill set. Whatever it is that you do has to be in demand, and you need to look ahead and think about whether or not it will still be in demand in the future, or if you need to enhance or change your skill set. You *do* have control over that.