netmeg - 3:25 pm on Aug 7, 2012 (gmt 0)
nutmeg, in terms of the OP question, I am guessing from your reply above that you are going the affiliate route, rather than Adsense route? List building and social media traffic, to me, is more about in-bound marketing of specific services/products than generating traffic to information content monetized by ads.
Sorry, I didn't see this before. I am going both routes. My heavy traffic sites are suitable mostly only for AdSense; the audiences are very generalized, and they're not coming to me to buy, they're coming for information.
My smaller and more niche-y sites are created to promote specific affiliate offers. There, I'm only going after people who are likely to want what I offer.
(As an aside, I and my developer are also putting together a couple apps and maybe some plugins to fill needs that don't seem to exist yet)
Diversify. Diversify. Diversify. It's the new black.