HuskyPup - 1:40 pm on Aug 7, 2012 (gmt 0)

Google take the lion share of the risk, and work, so publishers get pennies.

I thought we got 68% which, to me, is just over double what Google receives?

It's also very easy to say there are alternatives when one has a reasonably large site and one is in the USA ... Try doing it with smaller sites outside of the USA, you'll soon find there is no alternative.