netmeg - 3:07 pm on Jul 15, 2012 (gmt 0)

Um, I'm sorry, I'm not sure what you are asking, but I think you are asking about Google organic search results and traffic.

Most of my niches (but not all) get a lot of Google traffic. But they don't *only* get Google traffic.

Organic Google traffic isn't the answer for every niche. Even if it used to be the answer, it might not be the answer in 2012. Things change. Google changes. Google screws up. Competitors rise (both legitimate and scum).

If you want more control, then you have to TAKE control. I do a ton of Facebook promotion, because a lot of my users are there. I don't do ads, I do it via my Facebook Fan pages, where I can interact with my thousands and thousands of users just like it was a mailing list (plus they pass my stuff around for me, bringing in new fans - how cool is that?). I do some email list building; I'm trying to figure out how to do a lot more. Some of my clients are actually still doing most of their business via print catalogs and direct mail. Another client is trying to figure out if his B2B business can do something similar on LinkedIn to what I'm doing on Facebook.

If Google is screwing with the search results in your niche, you have three choices:

1. Wait for Google to get it right - zzzz
   
2. Find a niche where you can do better
   
3. Reduce dependency on Google, and take control of your users yourself