MrSavage - 4:17 am on Jul 1, 2012 (gmt 0)
My 2 cents regarding mobile ads is that they must be a magnet for invalid clicks. No? I see ads on various iPad games and what a joke. People pay for those clicks? If you're an advertiser and you see the click piling in you seriously think those are interested/valid clicks? That's a crap shoot in my mind. A mouse click is what, 99% more accurate than the average persons finger? It's ironic that various placements could get your Adsense account suspended, yet by the very nature of touch screens, you're inviting invalid clicks all over the place. It's part of what I think about this style of revenue generation in the future. If I'm Google it's better to ensure quality clicks which brings on greater scrutiny and ultimately less revenue. My point is what was a valid click 5 years ago is not a valid click today. The valid click today will not be a valid click tomorrow. That's the future I see. If I was in Google's shoes that's the only way you can move forward. You have to get tighter and ensure Advertisers aren't paying for clicks by people with over sized fingers.