atladsenser - 12:49 pm on Jun 29, 2012 (gmt 0)
Here's a long blog post by Tim Carter of AsktheBuilder.com on his roller-coaster journey with AdSense, which gets to the heart (I think) of how the online environment has changed over the past year and the challenges web publishers face these days:
Granted, in earlier discussions here other posters have made what I think are valid comments about his site, so I don't want to rehash any past arguments about the quality of his site. This is just a good, honest post about one publisher's real-life experience with AdSense, which is tough to come by sometimes, as mostly what we see are stories of wild success or doom and gloom.
Also, here's a couple more articles on the (very real, as my site traffic data demonstrates) transition to a mobile or at least a multi-device world, and the challenges of monetizing online content in the not-too-distant future:
"What If Mobile Ads Just Don't Work?" in the Atlantic Monthly
"Mobile Advertising: The $20B Opportunity Mirage"