MrSavage - 10:25 pm on Jun 21, 2012 (gmt 0)
Regarding the analogy, it may very well be the case there is a gradual cull happening right now. Again there will always be the cry babies vs the millions of satisfied publisher who are paying off major purchases with their earnings. Is that revenue under a gradual threat and is there a viable alternative?
Okay, plan A = keep doing the same thing because it's resulting in increased earning for years. Plan B likely pays at about 25-50% less than Plan A otherwise Plan B would be Plan A. Plan C? Most likely that would provide 75% less in earnings.
It's impossible to speak with generalizations about Adsense. The reality is that my efforts and content get put into websites that provide income back. Unless things change I most likely will stop updating some of my longest running websites which I have a lot of passion about. Return on investment (time) enters the equation at some point.
Another variable in all this is the likely growing use of tablets and touch screens which less face it, are a invalid click nightmare. I would think those style devices are making Adsense/Adwords type systems have fits. Was that a click or not a real click? That is the question... It's why I'm wondering if the system itself has run its course or not. There is a technical aspect also. Go back even five years and a mouse/trackpad click is pretty deliberate. That was a friend of PPC.
I'm not suggesting drastic things are going to happen overnight. I'm just wondering in long term planning whether this method of monitizing websites has its best days behind it.