netmeg - 3:07 pm on Jun 24, 2012 (gmt 0)
Yesterday actually did not go as well as expected for me, lowest CTR all year. Got a bit of a bump this morning, so I'm thinking maybe delayed stats, specially since now I come here and see some others reporting something similar.
HOWEVER. The CTR was so low that I thought I better shake things up a bit, and I got up at 6am this morning and re-jiggered my ads. I took off my staple 468x60 and put in a 728x90 like Google suggested. I had to do some CSS work because I didn't want it at the very top of the page where the navigation was, but it doesn't look too horrible (I've been resisting 728x90's for years as some of you may recall)
Can't argue with success though. It took off *immediately* with a jawdropping rise in CTR and EPC. I dunno if it will hold or get yanked back, but I admit it, I was wrong and probably should have tried it before this.
almost nobody ever sees me admit I'm wrong even when I am, so mark this day on the calendar
Before I start revising dozens of pages of content I'd like to hear/read a second opinion from someone, somewhere.
The word "codswallop" comes to mind. I'm pretty sure someone is attempting to have a joke at our expense.