EPC holds up for me.
CTR still in the sewer
Traffic gutted by Panda, Penguin, Gorilla, Pluto, Daffy Duck and Mickey Mouse.
Nothing I can personally control, so I don't worry about it. Obviously someone is winning [including Google] otherwise alarm bells would be ringing at Google.
Seeing krap search results yesterday, with a plethora of ads in up to the first six or seven positions, I think Google reckons 100% revenue is far better than 32%.
I wonder if Google "smart price" themselves and back out invalid clicks?