AndyA - 1:44 pm on May 13, 2012 (gmt 0)
So that means the only way to get rid of the non-performing ads is to block the entire top category? Which would include the sub-categories that may be performing well?
I thought that the sub-categories would total up to 100% of the top category. If that isn't the case, then there's really no way to block the non-performing ads without also blocking the ads in sub-categories that are performing well.
I wish I'd just left things alone, but I thought with changes in traffic over time, it was wise to unblock some categories to see if they might perform better than they had in the past.
Thanks for the response, dk82.