topr8 - 2:41 pm on Dec 7, 2004 (gmt 0)

click fraud is a non issue, repeat click fraud is a non issue!

i believe that as the ppc model develops and matures, then click fraud will be seen rather as shoplifting is by store owners ... an unfortunate but inevitable consiquence of business, that needs to be minimised but cannot be eradicated. we will work with it as best we can.

the alternatives are worse than ppc, banner impression fraud (for want of a better way of putting it) was rife when banners were king.

compared to the way some companies are ripped off with print advertising rates then i believe click fraud to be a small problem, no more.