alika - 2:24 pm on Dec 6, 2004 (gmt 0)

Google might just throw x % of people out at random every month and y% of people who have been reported to them. Then it would be easy to state "we are of top of everything we have ...."

You really believe this? You have to remember that every single publisher is a cash cow for Google. They have as much stake here as the publisher. If they remove publishers indiscriminately without reason, then they are removing a source of income.

Google has a very good reputation when it comes to research and technical prowess. Comparing Yahoo and G side by side shows that G plows more income back into research compared to Y's preference for marketing. I'm sure they will protect their biggest source of income like there's no tomorrow with the establishment of systems that can prevent fraud and ensure the trust of their advertisers, stockholders and publishers.