---- Is Adsense doomed or can it survive the challenges?
europeforvisitors - 11:30 am on Dec 5, 2004 (gmt 0)
I don't think that there is any doubt that Adsense works for webmasters, Google and the advertisers but click fraud is clearly a serious threat to its existence.
No more than click fraud is a threat to PPC programs in general, as Google's CFO has pointed out. (He cited the example of fraudulent clicks by advertisers' competitors--and that kind of fraud is probably a lot harder to detect or punish than click fraud by publishers, which could be cut drastically just by tightening up the program's quality standards.)