WordsnCollision - 3:59 pm on May 1, 2012 (gmt 0)

April 2012 vs March 2012

Earnings down 15%


April 2012 Vs April 2011

Impressions down 18%
Total Clicks up 10.8%
CTR up 21.8%
CPC (no change)
RPM up 34.2%

Net Result: Earnings up 10.9% y2y

Conclusion: Bottom line was improved so I can't complain, but I expected better when considering I added a lot of new content over the past year.