From what I'm seeing on both the Google SERP discussions and here, as well as all other SEO forums around the web, the defecation is really hitting the oscillation right now. The economic impact has got to be tremendous. I'd love to see this hit CNN and get the media involved. This is like Zorg from the Fifth Element saying "Fire One Million!". I can see that black ooze dripping down Larry Page's forehead already.
Oh wait...for CNN to report it, it would have to be something mindless and non technical.