IanCP - 3:55 am on Apr 1, 2012 (gmt 0)
How do you know all this?
Actually we don't, we just think we do.
To me, it's just time wasting BS, as opposed to real content sites subsequently crafted with Adsense in mind.
Not your usual KRAP MFA sites which should be expunged from the earth.
Just my .05c worth.
[ADDED] Just my usual short, perfunctory answer.