Sgt_Kickaxe - 6:58 am on Mar 17, 2012 (gmt 0)
Matt Cutts announced that Google is gunning for SEO's in order to "level the playing field", as if punishing those who put the most effort into their craft is ever a good thing. When you gun in any machine sort of way you will spray and hit innocent targets. Tim is a classic example.
Google - social is not the answer to improve natural serps, please stop forcing it on us so hard or you'll damage that too. in fact please wake up and realize that the internet isn't a popularity contest, it's a quality contest, and social isn't an impartial judge on quality.