netmeg - 3:09 pm on Apr 8, 2012 (gmt 0)
In one of my niches, a lot of the advertisers use billboards. So I wrote up a little one-sheet on how advertising on my sites beats advertising on billboards (cheaper, direct click through to order online, don't have to rely on them remembering the message on the billboard WHILE DRIVING 70MPH) etc. Posted it on the website, and I'm actually going old school and mailing it out via snail mail to parties I think would be interested. There's no "adsense-easy" way to do direct ads; you have to do the legwork yourself.