HuskyPup - 3:47 pm on Mar 13, 2012 (gmt 0)

I've deliberately kept out of this thread because I feel that AdSense is now useless insofar as I am concerned.

My sites are authority, my sites are also niche widget specialised, my first site on its own domain name was started in 1994 and I have been in AdSense from the very beginning. My real world B&M business is 170 years old, we are one of the leading international suppliers within our widget industry.

That said, as many know, I am at the point of removing AdSense because of its extremely poor performance especially with regards to CTR. For example let me compare 1-12th March 2012 v 2011:

CTR 53.9%
EPC 96.2%
eCPM 51.0%
Earnings 35.9%

This is my busiest time of year yet my earnings so far this month v February are 85.5% with my CTR at 85.7%

Don't ask me what's going on, May 6th 2011 my CTR was slashed overnight to under 50% with, as usual, no freakin' explanation.

wokka - If you can live with this kind of crap then good luck to you however I wouldn't recommend AdSense to anyone wanting to try and earn a decent living, it is far too volatile and unpredictable, and unless you get some serious traffic numbers, probably a waste of time.

AdSense is precisely like a casino, there's only one big winner however there are occasional success stories and especially so, seemingly, if you have MFA keyword sites.