Trueman - 9:38 am on Jun 4, 2012 (gmt 0)
After Google having deducted 11% for several months now from their estimated earnings to what they actually pay, they only took a share of 9% in May. Being in the UPS club, it's a noticeable amount.
Because I had a steady 11% taken off, I was thinking that maybe it is not only quality traffic related (which I can in fact not influence).
I don't want to whine, instead I tried to fix the problem without any hints from Google what the problem is on my site. So I went trough my pages in mid May and checked my banners. On my right column of my project, there are on top a couple of social buttons like Twitter and FB. Due to my implementation, they load after the Adsense skyscraper is loaded below. When these button load, they will push down the skyscraper by a couple of pixels. Now I defined the height of the div containing the buttons in CSS and got a skyscraper that does not move anymore after it has been loaded. My very wild guess (and hope) is, that I fixed at least one problem. Can anyone verify?
I'm also using DFB SB and noticed that there is a difference between the Adsense reporting in Adsense and the Adsense reporting of DFP SB. DFB stats have 12% lower earnings for May than the estimated earnings within Adsense. I thought Google doesn't play with dice. Can anyone verify? Do only DFP users get deducted?