gmiller - 4:14 am on Aug 22, 2003 (gmt 0) Heck, I guess they're likely in negotiations right now.
I suppose the next big step is for banner ad networks to start licensing contextual targetting technology. I noticed a press release a few days back about one of the news sites (msnbc.com, as I recall) licensing a contextual targetting system for banner ads on its own site. Burst!, Fastclick, etc. would probably be foolish not to jump on this ASAP.
Heck, I guess they're likely in negotiations right now.