loanuniverse - 12:36 am on Aug 22, 2003 (gmt 0)

I won't go into the reasons why ROI could be lower on an Adsense site. Maybe somethings should not be discussed.

Well Ron this is a webmaster forum made specifically for discussion :) I can see how ROI can be affected by incentiviced clicking and fraud. This could degenerate into advertisers opting out of adsense, which would push the pricing downwards. On the other hand, more advertisers coming in and competitors to the program will push pricing higher.

Of course as a publisher, I am hoping that upward pressures prevail. Then again, I am also hoping to increase my traffic 100 fold too :D

However, I have trouble differentiating the kind of traffic that a content site can provide where the mediasense bot has a whole page to come up with targetting from a Google search where you have at most three words to come up with an ad.