Ron_James - 10:58 pm on Aug 21, 2003 (gmt 0)

>> Incidentally, advertisers aren't 'paying $1 a click for their ad to show up on Joe Blow's Really K00l Homepage' - they are paying for clickthroughs onto their own site, which is presumably where they want these customers to be.

As an Adwords advertiser, I agree with this. I have left all of my ads to run in Adsense because I still see a good ROI on those ads.

I won't go into the reasons why ROI could be lower on an Adsense site. Maybe somethings should not be discussed.