farmboy - 1:26 pm on Nov 9, 2011 (gmt 0)
I read a number of threads in which publishers indicate their CTR is good, or bad, or lousy, or great, or whatever.
I'm curious what publishers use to determine whether the CTR is good or bad or whatever.
Is it based on opinion/expectation, on the success rate of direct mail, magazine ads, roadside billboards, etc?
What basis do you use to determine this?
I know from direct mail experience that a 1% success rate is a happy experience and 2% means it's time to throw a party. Compared to direct mail, AdSense has essentially no risk and is much easier from an effort perspective, so I think I'm on top of the world with a 1% or 2% AdSense CTR.