right now it's 5:23AM in my time zone, and my ad are on point.
I have three ad units.
I have a 300x250 Image
Below that 300x250 text
Below content a 468X60 text
All ad on super targeted.
All smaller, high paying advertisers, who's ad's and copy match my site, niche and visitors exactly.
Once i send traffic my CTR and PPC is going to be high.
But, let's rewind 8 hours ago.
My ads looked like crap!
Direct TV dominated my 300X250 spot "something about the DirectTV vs Fox battle"
Some stupid "Obama Love this product" ad took over my 468X60
Only one related advertiser was in my text 300x250 "at the bottom", and the rest were junk.
If most of my traffic comes in now, i would get paid!
If most of my traffic came in 8 hours ago, i would get peanuts!
in about 14 hour "after advertiser budgets have been exhausted" my ad will be back to crap
The advertiser quailty determines your CTR and PPC, not Google.