incrediBILL - 9:34 pm on Oct 30, 2011 (gmt 0)
If you believe the 68% number, I got some ocean front property Nebraska you would love.
Dude, I'm a cynic too, but I've actually seen real contracts signed by companies with Google, those Premium Publisher accounts you may have heard of? They only got a few percentage more than regular publishers, so I believe it.
It's really not that hard to figure out the payout if you try.
Out of curiosity once I created an AdWords campaign and targeted specific keyword areas of a site. Then I played some cloaking games on the site so I was the only one that could see and click those specific ads as they were never presented to anyone except my IP address. This allowed me to see what they paid AdSense and know exactly how much they charged the AdWords advertiser in a 100% controlled environment.
Not hard to find out, never was ;)