Sgt_Kickaxe - 3:41 pm on Oct 27, 2011 (gmt 0)

It is obvious that the teams are not communicating within the company.

I'm confused, how could anyone assume that Google has become fragmented? I mean, everyone knows that when you run a big search company you have time to focus on restaurant reviews(zagat) and cell phones and... etc.

While I did mean that to sound sarcastic the truth might very well be that they aren't fragmented at all, it all depends on what you assume their goal is. Maybe they detect that you have some pages receiving traffic but without their adsense unit (and javascript file loads) on those pages they aren't gathering all the data they could?

- If Google's goal is to remain the best search engine they are very fragmented right now.

- If Google's goal is to gather personal data about you they are right on track. They'll know where you eat and where you are at all times, etc.

The best part is that as privacy continues to erode we'll keep thanking them for it, one project at a time. [sourceforge.net...] so I'd say they are very cohesive indeed, just not at what we expect from them right now.

AS for the original question perhaps you should try an alternative. Add another ad unit but instead of it being adsense give another service a shot. Competition is healthy.