gethan - 4:20 am on Sep 22, 2011 (gmt 0)
I would be surprised if google don't announce (or just activate) some incentive to keep the +1 on ads, probably in the form of reduced payouts on those that remove it.
As it's not yet live - I'm going to wait and see what happens - and test as much as I can when it is.
It's interesting watching google try to force a social network success in an already dominated market. An idea for facebook - include an FB search on every 'like' button.
While these two billion dollar gorillas wrestle - we just have to avoid being trampled.