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---- August 2011 AdSense Earnings & Observations


Jaideemaak - 2:13 pm on Aug 3, 2011 (gmt 0)


So, it's all about summer vacations and Panda? Does no one here look at stock markets?

The 1st August was a better than average day, but only because of one freak high-paying click. Apart from that, not great. Page impressions are still OK but CTR is very low.

It's Ramadan month, which may not affect many people but the majority of my visitors (and the vast majority of my clicks) are from Muslim Malaysia. I'm not sure what effect - if any - Ramadan has on Internet usage. It appears that people are looking, but not clicking.

While keeping an eye on my AdSense earnings (peanuts), I'm also following my stock market portfolio (big potatoes) very closely because of all the sovereign debt problems at the moment.

With markets tumbling by huge amounts every day, it is reminiscent of 2008 when everyone was acting as if the world were about to end. It's pretty depressing and there is still no end in sight.

With the economy in such a woeful state, I'm not surprised that Adsense has also died. AdSense is simply another business and people's buying (clicking) behaviour is determined by the economy. Looking at how much money I have 'lost' in recent weeks, I am in no mood at the moment to go out on a spending spree. I suspect that many people feel the same way.

I thought that after the financial crisis of a few years ago, the economy would have started to sort itself out by now. However, as more news comes out about how much Western countries are in debt it seems that the economy will take a very long time to recover.


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