Freedom - 2:02 pm on Jul 26, 2011 (gmt 0)
The Adsense team doesn't pay attention to any small publisher who says the ads aren't matching. And as far as the recent earnings report, I have my doubts about it. Perhaps something will come out one day.
The problem with the other networks paying too little is - there are too many other ad networks. There needs to be some consolidation, and merging. Also, The "market" is trying to push ad prices down for publishers, but I don't think it's a true, honest and fair market. I think it's been over manipulated in favor of the advertiser.
Capitalism is capitalism and it's always been about one group dominating itself over another in order to maximize profits and minimize expenses. It's never been fair or honest, but it is what is. Guess which side the publisher is on? Guess which side Google is really on?
If the trend continues, Adsense will indeed become a Chitika, which committed suicide, basically.
The best long-term solution is to sell your own advertising, and if possible, to sell your own items/products/books related to the content of your websites.
Adsense has been around since 2003 but the trend is down and out in my opinion. Don't look for another 8 years of it.
Does anyone here remember the time before adsense when there wasn't much of a way to monetize your websites except with affiliate programs?
Which makes me think of the laughable scenario of companies trying to go to newspapers, magazines and television stations saying, "Hey, I want free advertising and if I sell something via your media outlet, I'll give you a small percentage!"
Adsense made a lot of mistakes over the last 8 years and the damage is mostly unfixable for publishers. It was a boom and bust and until the next big thing comes along, if it does, publishers will have to start looking for their own solutions.
I feel like I am in the typewriter business and it's 1985. Or the rotary phone business around the same time. I have stage coach lines and it's 1905. I am a silent movie actor and everyone is going to the "talkies."
If one wants to survive and thrive in this business, you're going to have to find another way to survive and thrive. It's going to mean more work and more headaches, but could mean more reward and more freedom.
Instead of talking about Adsense and other networks, we need to be starting proactive threads discussing the ups and downs of selling your own ads, other income streams, etc. The conversation needs to turn from reactive, to proactive.
Personally, I would like to see the whole Adsense forum shut down, and renamed Website Monetization. There just isn't much left to talk about when it comes to Google Nosense.
Just my humble opinion.