netmeg - 9:06 pm on Jul 6, 2011 (gmt 0)

netmeg - If this requires a long answer, just ignore it. But I'm wondering what you did to provide a mobile version of your site and to maintain it. Is there an opportunity for sites specifically built for mobile users?

Not a long answer for me at all. My sites are all in WordPress now, and I use a plugin called WP-Touch that makes a mobile-friendly version, and serves up an AdSense (or Admob if you prefer that platform) mobile ad - all I had to do was plug in my AdSense code. We did have to do a bit of tweaking to make it the way I wanted, but it's the same site and same URLs, basically just different CSS.

As for sites built for mobile users - depends on your niche. For my event sites, mobile is a natural. For other stuff, not so much. At some point you have to just decide to try it.

Data is not consistent with GA in terms of proportion of users visiting our site via mobile devices. I just can't wrap my head that 87% of my visitors use other mobile devices to see my site ... more so that we don't have mobile ads set up

You have to change the column to show the right ad impressions - unfortunately for some reason AdSense only wants to show me the old interface at the moment, so I can't see exactly what it says. But under Columns, pick the last option.