thatjen - 7:09 am on Jul 13, 2011 (gmt 0)
I have been playing around with the colors of the 336 unit ad since they moved the url next to the title, but so far nothing I've tried has helped the CTR. Has anyone actually had success raising their CTR by changing the colors on this ad unit? I've tried making the title and URL the same color, the text and URL the same color, in attempts to make the title stand out, and now I have it where the url is a darker version of the text, and the title sort of jumps out. But no matter what I've tried, the ad is still performing about 30% worse than before the format changed.
I was thinking of switching to the 300 size, but that looks sort of cramped, and it didn't perform as well when I used to use it a few years ago.