onepointone - 8:17 am on Jun 24, 2011 (gmt 0)
They've come around to the old school "tv ad" way of thinking.
Forget "contextual ads". Show irritating ads, over and over, the majority won't bite, but enough of the minority will. To make the numbers work..
I remember the old "mikey" Life Cereal ad. It seemed to run for 20 years...