netmeg - 6:02 pm on May 23, 2011 (gmt 0)
So what you are all saying is that using Facebook ads to drive traffic to a site is not good?
Anyone who says that is wrong.
But you have to use common sense about it. If the page on your site that you are sending your FB traffic to is littered with ads, then you're probably eventually gonna attract some attention you don't want (either from Google or from FB) Personally, I advertise many of my sites with AdSense on them, but I rarely have them land on a page with ads. In fact, at the moment, none of my ads do.
It all comes down to perceived intent. If your blatant intent is to bring in Facebook traffic in hopes that they'll click on the ads on your landing page (or if it's not your intent but it LOOKS that way) then don't do it.
If you're trying to build more traffic to the site, and hopefully attract a few more clicks along the way, then go, do.
Using a broad canvas how would you describe those?
As far as when to use FB traffic -> I use FB similar to the way I use the Display Network (Content Network) in Google. I use Search when I'm advertising something I know people want and are already searching for. i.e. they're looking, they type it in, and there I am.
I use display (and Facebook) for products or services or sites where the user might not know I exist yet; they're not particularly looking for me, but I hope to capture their interest by putting my ad in front of their eyeballs.
B2C works a lot better on FB in my experience, because the targeting options are not really tailored for businesses. I hope that changes, as most of my client work is B2B.